Hard Selling

Hard Selling
Form des  persönlichen Verkaufs mit dem Ziel, potenzielle Kunden rasch zum Kauf zu bewegen, ohne weiter auf die Interessen des Kunden einzugehen. H.S. kann langfristige Kundenbeziehung bzw.  Kundenbindung gefährden.

Lexikon der Economics. 2013.

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  • hard selling — ➔ selling * * * hard selling UK US noun [U] MARKETING ► the act of trying to persuade someone in a forceful and annoying way to buy or do something: »The big electrical retailers are singled out for the hard selling of unwanted extended… …   Financial and business terms

  • hard-selling — UK US noun [U] MARKETING ► the act of trying to persuade someone in a forceful and annoying way to buy or do something: »The big electrical retailers are singled out for the hard selling of unwanted extended warranties. hard selling adjective ►… …   Financial and business terms

  • Hard Selling — Hard|sel|ling, Hard Sel|ling [ ha:ɐ̯tsɛlɪŋ], das; [s] [engl. hard selling, eigtl. = hartes Verkaufen] (Wirtsch.): Anwendung von aggressiven Verkaufsmethoden …   Universal-Lexikon

  • hard selling — /hɑ:d selɪŋ/ noun the act of selling by using great efforts ● A lot of hard selling went into that deal …   Marketing dictionary in english

  • selling — sell‧ing [ˈselɪŋ] noun [uncountable] 1. COMMERCE FINANCE when people sell products, services, shares etc: • The dollar s decline came amid hectic dollar selling in the Japanese currency market. • In New York, dealers reported heavy selling by… …   Financial and business terms

  • Hard Seling — Hard|sel|ling [ hɑ:d sɛlɪŋ], das; (auch:) Hard Se|ling, das; [engl. hard selling, eigtl. = hartes Verkaufen] (Wirtsch.): Anwendung aggressiver Verkaufsmethoden …   Universal-Lexikon

  • hard sell — If someone puts a lot of pressure on you to do or buy something, they are hard selling it …   The small dictionary of idiomes

  • hard-sell — /hahrd sel /, v., hard sold, hard selling, adj. v.t., v.i. 1. to sell or advertise (something) in a forceful and insistent way: to hard sell new car models to reluctant buyers. 2. to convince (someone) in a forceful and insistent way: to hard… …   Useful english dictionary

  • hard-sell — /hahrd sel /, v., hard sold, hard selling, adj. v.t., v.i. 1. to sell or advertise (something) in a forceful and insistent way: to hard sell new car models to reluctant buyers. 2. to convince (someone) in a forceful and insistent way: to hard… …   Universalium

  • hard-sell — /ˈhad sɛl/ (say hahd sel) verb (t) (hard sold, hard selling) 1. to sell by forceful, insistent methods. –adjective 2. of or relating to such methods …  

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